If they can't find you,
they can't hire you.

Realistically: three to six months for meaningful movement, six to twelve for results that compound. SEO builds like interest, not like a light switch. Some fixes pay off faster — technical repairs, indexing problems, and a proper Google Business Profile can move the needle in weeks.

Anyone promising "first page in 30 days" is selling something they can't deliver. The businesses that win at search are the ones still publishing when their competitors gave up in month two.

Canadian agencies typically charge anywhere from $500 to $2,500+ per month as a standalone retainer. We do it differently: ongoing SEO is baked into your monthly plan alongside your website, content, and social posts — one relationship, one predictable bill, no separate SEO invoice.

The right number depends on your market and how competitive your searches are. Get in touch for a straight answer, or start with the free audit to see what actually needs fixing.

No — and neither can anyone else. Google doesn't sell organic rankings and no agency controls the algorithm. A guaranteed-ranking pitch is the single biggest red flag in this industry.

What can be guaranteed is the work: a technically sound site, content published on schedule, listings submitted, schema in place, and honest reporting on what's moving. Do that consistently and rankings follow.

It's almost always one of four things: Google hasn't indexed your pages (missing sitemap, crawl errors, accidental noindex), technical problems (slow loads, broken mobile layouts), no content targeting what people actually search, or no signals of trust — no reviews, no listings, no links.

A proper audit finds the culprit in minutes. That's exactly what our free audit does — it tells you what's broken and in what order to fix it.

Ads rent visibility; SEO owns it. The moment you stop paying for ads, you vanish. SEO compounds — every article, listing, and review keeps working for you months and years after it's published.

They're not enemies: ads are useful for instant traffic while SEO ramps up. But if you only build one asset, build the one you keep.

Yes — when they answer questions your customers actually ask. Every genuinely useful article is another door into your website, another search you can win, and more proof to Google that you know your field.

What doesn't work is thin, keyword-stuffed filler. Google ignores it and readers bounce off it. Useful beats frequent, and useful and frequent beats everyone.

AI assistants build their answers from the open web — so you get mentioned by being clearly understandable to machines: well-structured pages, FAQ content that directly answers questions, schema markup, an llms.txt file, and consistent mentions in directories and reviews.

There's no secret backdoor into ChatGPT. Sites that are organized, factual, and widely cited get quoted; sites that are vague and thin get skipped. We build for both audiences — humans and the AI reading over their shoulder.

More than ever. AI answers are assembled from web content, and the AI tools lean heavily on search indexes to find it. If Google can't find you, neither can ChatGPT.

The channel changed; the work didn't. The same system — solid technical foundation, real content, structured data, citations, reviews — is what wins both the search results page and the AI answer.

Local SEO is everything that gets you found by people searching nearby: your Google Business Profile, the map pack, reviews, and consistent name-address-phone listings across trusted directories.

If you serve a local area, you need it — for "near me" searches, the map pack usually gets more clicks than the #1 regular result. For most local businesses it's the highest-return SEO work there is.

Rankings decay — slowly at first, then all at once. Your competitors keep publishing, Google keeps updating, content goes stale, and listings drift out of date. The visibility you paid to build gets handed back to whoever kept going.

That's not a scare tactic; it's how a ranking works — it's a position other businesses want, held by continuous effort. SEO is maintenance on an asset that makes you money, like anything else that makes you money.